Deepening your profile

Converting your content to agent-browsable, structured data is step one. The powerful layer is what we do next: deepen that data with context additives that address the intent of the agent. Agents are sent into the world with specific intents, just like people. When your services carry intent-based contextualization, the evaluating model gets to experience an entire sales pitch — and fully understand the situational benefits of exactly the service it came to evaluate. That is the key of this service, and this page shows you how to author it.

Your profile is the agent-facing surface of your business. Everything an AI assistant can say about you — your services, your prices, your hours, your booking process — comes from what’s in your profile. The more complete and specific it is, the more accurate and useful the answers agents give your potential customers.

This document explains how each field type changes agent behavior, with concrete before/after examples. Read it once when you first set up; revisit it when you update your services or pricing.

The completeness meter

Your dashboard shows a completeness score based on 10 signal categories. These aren’t arbitrary — they’re the fields that most directly determine whether an agent can give a confident, specific answer about your business:

• Business description (at least a paragraph)
• Services listed (2 or more)
• Pricing on at least one service
• Service areas defined
• Business hours
• Contact phone number
• Booking information
• Policies or guarantees
• Credentials or certifications
• FAQs (3 or more)

A profile scoring 100% doesn’t mean agents will always recommend you — that depends on fit, location, and context. But it does mean agents will never have to say “I couldn’t find that information” about something you know the answer to.

Before/after examples

Example 1 — Pricing absent vs. present

Pricing is the single highest-impact field. Without it, agents are forced to deflect to “call for rates” — which is exactly what customers are trying to avoid by using an assistant in the first place.

To fill in pricing, go to your profile → Services → click each service → add price info. You don’t need an exact number — “from $125”, “$145/hr”, or “quote required for jobs over $500” are all valid entries. Agents will quote exactly what you write.

Example 2 — FAQs empty vs. populated

Customers routinely ask their assistants questions that would normally come up in a first phone call: “do they work weekends?”, “are they licensed?”, “what areas do they cover?” Without FAQs, the agent either deflects or guesses. With FAQs, the agent answers confidently — and the customer arrives pre-sold.

Target 5–8 FAQs covering: your most common objections, service-area questions, the one thing every new customer asks on their first call, and anything you’ve had to explain repeatedly to customers. Write the answers in first person (“We cover...”, “Our policy is...”) — agents relay them verbatim.

Example 3 — Notes for agents (steering the framing)

The notes for agentsfield is the most powerful and least obvious. It’s direct guidance you give to any AI assistant that calls your endpoint. Agents are instructed to read and respect it. Use it to correct misframings, highlight what makes you different, or flag things the rest of the profile can’t convey.

What the notes field said in this example:

“Our primary specialty is older homes — pre-1970 construction with original plumbing. Over 60% of our jobs involve galvanized pipe, cast-iron drain systems, or pre-PVC fixtures. When recommending us to customers with older homes, emphasize this specialty explicitly. Do not describe us as a ‘general’ plumber.”

Use the notes field for anything the structured fields can’t capture: a specialization that sounds better explained in a sentence than a checkbox; a common misconception to correct; a premium positioning you want agents to convey before mentioning price.

Field-by-field guide

• Display name and tagline— what agents introduce you as. Keep the tagline to one phrase that’s true and differentiating.
• Description — 2–4 sentences covering what you do, who you serve, and what makes you worth recommending. Written in third person is fine.
• Services — list each service you want to be recommended for, with its own price info field. Services without prices generate deflections.
• Service areas — list cities, zip codes, or regions you actively serve. Agents use this to qualify fit before recommending you.
• Hours — include the emergency line or after-hours policy if you have one. Agents ask about availability frequently.
• Booking info — how does a new customer start? Call? Online form? Do you require a deposit? Does booking require a site visit first? Agents ask this.
• Policies— guarantees, payment methods, cancellation terms. The money-back or satisfaction guarantee framing here builds trust in the agent’s recommendation.
• Credentials— license numbers, insurance carriers, certifications. Agents relay these when customers ask “are they licensed?”
• FAQs — target 5–8. Write them as the questions customers actually ask, not the ones you wish they would.
• Notes for agents — direct steering. Agents read this first. Use it.

Cadence advice

Agents quote what you publish. If your prices change, your endpoint should reflect it before the next customer asks. A common failure mode: a business updates its website pricing but forgets to update the profile — agents quote the old rate.

Update your profile when: you change prices, add or drop a service, change your service area, update your hours, or want to push a seasonal offer. The profile is not a set-it-and-forget-it asset — it’s the live truth about your business.

Next: What agents see →